Following the advice to “write about what you know,” Margolis took her formative experiences living as a young artist in Tokyo to honestly chronicle the highs and lows of her immediate creative network, one gallery show, dive bar, and capsule collection at a time. Writing about the very communities she's a part of, she’s best known for her deep-dive articles on obscure topics in the realms of art and style as a senior editor at sabukaru online and as a freelance writer for other international publications. Although NYC-raised, Tokyo will always be one of her adopted homes.

Aside from writing and production work, Ora is able to provide cultural insights bridging emerging underground culture from the US/Japan to the rest of the world and visa versa; by connecting people, brands, and products.